So, me being the dull spark I am, and taking a while for things to clock on. I didnt fully understand direct mail. So it was straight to the world wide web to find out what the deal was and to generally gain inspiration and other qualities. Heres how it went.
On my search for creative direct mail I came across yet another helpfull blog.
http://blog.epromos.com/category/direct-mail-promotions/page/3/
This blog looked at just a few really powerfull direct mail packages, and these are powerfull.
On my search for creative direct mail I came across yet another helpfull blog.
http://blog.epromos.com/category/direct-mail-promotions/page/3/
This blog looked at just a few really powerfull direct mail packages, and these are powerfull.
To the left is a direct mail package promoting the lives of abandoned Bulgarian children that have to live on the streets and have no family.
This mail package is sent out by a company called "friends" who specialise in finding foster familys and homes for the abandoned children.
I like the idea of bringing two aspects of child life, with a mobile to hang above the bed, but mixed with the strong aspects of what abandoned kids in bulgaria face on a daily basis. I think its very powerfull.
Maybe for some people its too striking but this helps really get the message across.
This mail package is sent out by a company called "friends" who specialise in finding foster familys and homes for the abandoned children.
I like the idea of bringing two aspects of child life, with a mobile to hang above the bed, but mixed with the strong aspects of what abandoned kids in bulgaria face on a daily basis. I think its very powerfull.
Maybe for some people its too striking but this helps really get the message across.
Another good example of direct mail I personally like. This is basically as you can see, a fold out, life size burglar. This folds out from a normal sized envelope too which promotes the message of how easy it is for a burglar to get into your home. Easy enough like climbing out of a envelope. Well maybe not that silly, but you get it.
I personally think it is effective and promotes home security well. I also like the "its that easy to get in your home" final touch, Icing on the cake that is.
I personally think it is effective and promotes home security well. I also like the "its that easy to get in your home" final touch, Icing on the cake that is.
Yet another example, but not quite as good as the others I think. What they are promoting here is wilsons new long distance driver, with personal promotional golf balls. The idea is saying how good there driver is and how far you can hit, that you wont find it again due to the range you hit it at. So what you do is fill in your details and when someone finds the ball they can bring it back to you.
Its not too bad for direct mail but In my opinion I think its below par.
Its not too bad for direct mail but In my opinion I think its below par.
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