After a good amount of time going through several ideas, I finally have my direct mail finished. I obviously wanted it to keep with my pen sketch theme, and believe I have, not just with the visuals of my letter but with the task the audience have to do to ensure a 25% discount on meals.
The idea is (which is explained in the letter) that the image on the reverse of this letter (image below) is to be finished in a given pen, in the same style as my mural (and images on the letter). And for them to add more to it that they think represents new york, once this is done they take it into the restaurant, get 25%on there meal, and the if they are early enough to hand it in, it will be put onto the wall along with other finished pieces.
The idea is (which is explained in the letter) that the image on the reverse of this letter (image below) is to be finished in a given pen, in the same style as my mural (and images on the letter). And for them to add more to it that they think represents new york, once this is done they take it into the restaurant, get 25%on there meal, and the if they are early enough to hand it in, it will be put onto the wall along with other finished pieces.
The next-best list of Direct mail advertising is composed of occasional customers and previous customers who haven't done much business together with you lately. At the minimum, they have purchased from you once.
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