To start of this blog I thought it best to get a basic understand of Yo! Sushi itself. So . . .
Yo! Sushi is based on typical traditional japanese sushi bars, although with a bit of a fun and exciting difference. Biggest difference when compared to other restaurants is the obvious conveyor belt with food continously going around the restaurant, a different way of getting your food, which gives Yo! Sushi such a unique twist.
What other restaurant chain delivers food this way? Not exactly common to see a big mac go past you whilst your in Mcdonalds is it?
Aswell as the conveyor belt, Yo! Sushi were the worlds first to have self service beer taps that dispensed Kirin. Another feature which gives Yo! Sushi the unque qualities that not many other restaurants have.The first Yo! Sushi was opened in Soho, Poland Street 1997. In 2005 they had opened there 20th restaurant. And on there 10th anniversary they had opened there 30th restaurant. That in my opinion is a good enough sign of progress.
And up to now Yo! Sushi has 59 restaurants in 5 countries, of which 44 of them are here in the UK. Yo! Sushi has also been the winner of the Best Restaurant Design in 2009.
Branding Report.
The Yo Sushi brand isn’t really typical restaurant. Not just because of its traditional Japanese qualities, but because of how it is shown as a “on the move” restaurant and how it displays and how you collect the food. Yo Sushi’s unique selling points in my eyes are its conveyor belt delivery of food and its quick dining. Watching a selected amount of choice go past before you is very different from other restaurants that just have the waiter serve it you.
The Yo sushi brand itself aims at the 18-25 age range, so needs aspects that will grab the younger nation. Aspects that seem to grab the attention of this age range does show in its promotion and general design, giving it a bright bubbly look and giving it an element of fun. This has also been done with the use of characters, like in there menu, the characters include of a Japanese women and a cat, that have tips and bits of information.
The Yo Sushi brand isn’t really typical restaurant. Not just because of its traditional Japanese qualities, but because of how it is shown as a “on the move” restaurant and how it displays and how you collect the food. Yo Sushi’s unique selling points in my eyes are its conveyor belt delivery of food and its quick dining. Watching a selected amount of choice go past before you is very different from other restaurants that just have the waiter serve it you.
The Yo sushi brand itself aims at the 18-25 age range, so needs aspects that will grab the younger nation. Aspects that seem to grab the attention of this age range does show in its promotion and general design, giving it a bright bubbly look and giving it an element of fun. This has also been done with the use of characters, like in there menu, the characters include of a Japanese women and a cat, that have tips and bits of information.
Aspects that make Yo Sushi a brand loyal place to go I think are because of its fast easy dining experience, its relatively low prices and it generally feels like a nice place to be and good atmosphere. Its qualities like these that make people want to come again and again, because of how pleasant of a place it is to eat at.
The restaurant I would say is aimed at both male and female, nothing to define if it is manly or girly, but no restaurant is really portrayed this way. The culture/ lifestyle of a frequent Yo sushi customer I would say is the type to be on the rush, constantly on the go, and maybe open to try anything, this because I don’t think Japanese food isn’t big compared to other types of food.
The restaurant I would say is aimed at both male and female, nothing to define if it is manly or girly, but no restaurant is really portrayed this way. The culture/ lifestyle of a frequent Yo sushi customer I would say is the type to be on the rush, constantly on the go, and maybe open to try anything, this because I don’t think Japanese food isn’t big compared to other types of food.
I find it difficult to find a competitor for Yo sushi, because of how it can sometimes come across as slightly fast food, but also it can be seen as a true restaurant. And because of how unique and exclusive it is, I cant really think of rivals that are the same, to compare with.
Yo sushi the brand itself I think has its own characteristics, if it was a person it would probably fun, with a slight bit of humour, and generally friendly.
Reasons for picking New York as my city are that it has strong distinctive qualities that you can easily associate with New York, which can make it easily recognisable. What I mean by qualities, are its memorable aspects such as the Chrysler building, statue of liberty, yellow taxi cabs, people who are always on the move, the neon glow of times square. Its elements like these that I can incorporate into my design that will make people realise that they are obviously in New York.
As well as this, New York has good elements of design that I can easily incorporate into my mural. I could even go to say it has its own style, which is a quality that separates itself from other cities.
As well as this, New York has good elements of design that I can easily incorporate into my mural. I could even go to say it has its own style, which is a quality that separates itself from other cities.
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